Post-purchase experience: The new highlight of the customer journey
by Carolina Engl – 12 Min. read time
last updated 19/01/2023
Why is proactive post-purchase communication important?
Customers want to be informed about the status of their orders. If the online store proactively and effectively notifies them about the individual steps of the shipping process, fewer inquiries are made in customer service and the volume of tickets is reduced. Post-purchase emails are also particularly useful for upselling and cross-selling, increasing customer loyalty and more positive reviews.
What is Klaviyo?
Klaviyo is an email marketing tool and leader in post-purchase communication. Thanks to Klaviyo, users can segment their customer data, set up email flows based on self-selected triggers, and proactively notify customers throughout the entire customer journey.
How does the Klaviyo x Alaiko integration work?
The Klaviyo x Alaiko integration connects Alaiko’s shipping data from the Alaiko Operating System® with Klaviyo’s email marketing. Via the direct connection, data is sent in real-time from Alaiko to Klaviyo. Individual e-mail flows can be set up from this data.
How do you connect Klaviyo with Alaiko?
The connection between Alaiko and Klaviyo works in three simple steps: Log in to Klaviyo and copy the public API key, then paste it into Alaiko under the Klaviyo settings in the “public API key” field. Create the first email flow and you’re ready to go!
Content Marketing Manager