Alaiko, Europe’s fastest growing Direct to Consumer fulfilment provider, launches in the UK

  • Alaiko’s proprietary technology and operating system manage businesses’ entire e-commerce operations, preventing bottlenecks and allowing businesses to focus on growth.
  • The startup received over $30 million in funding in 2022 from investors such as Next47 and Tiger Global to revolutionise e-commerce logistics for direct to consumer (DTC) brands.
  • With the European e-commerce market set to grow 70% over the next three years, Alaiko plans to unlock value for British e-commerce businesses and help them tackle the challenges of Brexit.
Gabriel Thomalla, Alaiko, Lord Dominic Johnson, DBT, and Moritz Weisbrodt, Alaiko. Picture: Alaiko.

Alaiko’s founders Moritz Weisbrodt and Gabriel Thomalla (Picture: Alaiko)

London, 07 June 2023Europe’s leading direct to consumer e-commerce fulfilment company, Alaiko, is expanding into the UK. To serve the local market, they are partnering with a state-of-the-art fulfilment centre north of London. Unlike other logistics providers, Alaiko is a tech-first fulfilment company. It enables shops to manage e-commerce operations from start to finish, using its unique platform, the Alaiko Logistics Operating System®, along with industry leading warehouse technology and robotics to pick, pack and ship orders and process returns. Alaiko will provide British e-commerce businesses with a unique fulfilment option and allow them to seamlessly scale their business domestically and across Europe.

Alaiko recognises the huge growth potential for e-commerce businesses in the UK, which is home to Europe’s largest e-commerce market, with almost 50 million customers. In the wake of Brexit, British businesses have struggled to import and export internationally, facing customs backlogs and increased shipping costs. With its UK expansion alongside its EU fulfilment capabilities, Alaiko creates channels for British businesses to trade and operate in Europe and the UK, empowering mid-size businesses to win market share against large companies. Outsourcing through Alaiko provides faster delivery times and simplified returns management through the growing network of fulfilment centres throughout Europe. Products can be stored in the EU and shipped directly to enable fast national and cross-border shipping to avoid customs bottlenecks.

As a global DTC brand, we work with various fulfilment providers in different regions. Alaiko stands out with its tech-first approach of modern warehousing and its software that leads to highly efficient operations. With the launch of the UK warehouse, we expect an even better experience for our customers in the UK and to grow our business faster,”

says Jan Sapper, CEO of Paperlike.

In a first for the DTC market, Alaiko’s unique software offering combines processing and logistics in an end-to-end solution. The current tech landscape for DTC e-commerce brands is fragmented, with suppliers forced to patch together different solutions. Alaiko’s industry-leading platform offers brands full transparency and control across the whole supply chain. Once an order is received, Alaiko uses automation and robotics to enable picking, packing and shipping with efficiency and precision, and businesses can follow and manage this entire process in real time. Seamless communication for tracking and self-service options enable brands to focus on growth while offering a great customer experience. Where real-time tracking, fast delivery, and easy returns were once exclusive to e-commerce giants, Alaiko levels the playing field by making this possible for SMEs.

Unlike other third-party logistics providers, Alaiko also empowers brands to increase sales through its track and trace offering. Alaiko’s delivery tracking emails, which typically have very high open rates, do not redirect customers to third-party sites like delivery providers’. Instead, they send customers to a dedicated tracking page in the brand’s online-shop. This allows e-commerce brands not only to trace the traffic of their link, but also to retarget customers with personalised marketing.

Alaiko’s UK launch is an exciting growth step and we see huge potential in this market for brands looking for a more effective way to deliver for their customers. We’re looking forward to facilitating warehouse and logistics for UK and EU customers. We believe that the people scaling an e-commerce brand deserve the best tools at their fingertips to run a business effectively and look after their customers. This is why we created an intuitive, industry leading service; we run the logistics so that businesses can focus on the growth,”

says Moritz Weisbrodt, Founder and CEO of Alaiko.

About Alaiko

Alaiko is Europe’s fastest growing fulfilment provider for leading DTC e-commerce brands. The Alaiko Logistics Operating System® enables transparent and automated processes in warehousing & logistics, the control of fulfilment remains in the hands of the online store. Alaiko’s network with virtually unlimited growth potential and state-of-the-art warehousing helps online stores efficient and frictionless scaling. The focus is always on the fastest delivery times and the customer experience: customers are proactively informed about the status of their orders during the shipping process and can manage them independently – from delivery to return. This relieves the burden on customer service and online stores differentiate themselves with an outstanding shopping experience in competitive e-commerce.
The tech-driven fulfilment company was founded in Munich in 2020, over 200 successful e-commerce brands are fulfilling Alaiko. The team has grown to over 130 members without compromising industry expertise. Alaiko is building up a local team in the UK with positions in customer support, warehousing, sales, marketing and product department.