Increasing order volumes and success often imply rising challenges in logistics for e-commerce brands. This was also the case for gitti: their scaling brought fulfillment to its capacity limits. The criteria for a new fulfillment partner: sufficient warehouse capacity for successful marketing campaigns and resulting order peaks, as well as enough growth potential for gitti in fulfillment to enable them to easily handle marketplace orders as well. Fast shipping within the EU was another important selection criterion to reach even more buyers. As a beauty leader, gitti was also confronted with cosmetics-specific requirements. For example, the clean tracking of batches and the special handling of cosmetic products were among the most important criteria in choosing a fulfillment partner. Another special feature for which an efficient solution was needed was the complex packing requirements for duo and trio product sets. For example, if customers select four nail polish colors in the online store to be packed in two separate duo sets, this instruction must also be transmitted correctly in the picking process. For a long time, this posed a challenge in logistics. In addition, as the number of orders increased, so did the number of inquiries to customer service. These had to be processed and resolved manually, requiring a high level of personnel capacity.

In e-commerce, the biggest obstacles to growth are slow, manual and intransparent processes. Therefore, the biggest advantage for gitti in working with Alaiko is automation and transparency. Real-time information about goods receipts, stock levels, batches and order fulfillment enable seamless overview and control options in inventory management at any time. The manual and slow exchange of information via CSV files is no longer necessary. Smart fulfillment automation, such as the automatic enclosure of flyers, additionally reduces effort and creates free resources for gitti’s further scaling.

Customer support is especially benefiting from Alaiko’s automations. If the Alaiko Operating System detects a missing house number or an incorrectly entered postal code, Alaiko proactively sends a correction request to the buyer. In the Self Service Portal, all adjustments can then be made independently by them.